Impossible Plant-based BBQ.
White Castle:
Impossible BBQ
TV :15
White Castle partnered up with Impossible Burger to create The BBQ Impossible Slider. Since most people would be shocked to consider meatless BBQ, we decided to let cowboys tell the “impossible” tale.
CDs: Eddie Van Bloem + Saks Afridi | CW: Erin Moore | Merkley + Partners
White Castle:
BBQ Bumpers
Teasers :06
Problem: White Castle unexpectedly needed two 6-second teasers for their BBQ Brisket Slider and Fried Pickles to be developed before their BBQ spot, ahead of schedule.
Insight: The cowboy motiff could extend to White Castle’s other “BBQ Season” items.
Solution: Choosing to unify all the BBQ offerings, we found creative ways to bring together the food with the cowboy theme.
CDs: Eddie Van Bloem + Saks Afridi | CW: Erin Moore | Merkley + Partners
CDs: Eddie Van Bloem + Saks Afridi | CW: Erin Moore | Merkley + Partners