Spread the Happy.
Nutella:
Pancake Zoo
Social Media
Most Americans were having trouble imagining doing more with Nutella than simply eating it out of the jar by the spoonful. To inspire them to stick to the recommended serving size, we provided them with an entire zoo of ideas.
Buddy the Bear
Bee-trix the Bee
See-See the Fish
Cate the Catepillar
C(RAWR)ford the Lion
(Flap) Jack the Fox
CD: Drummond Berman + Greg Wells | CW: Erin Moore | Merkley + Partners
Maurice the Monkey